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Selling the Sales Force on Automation

Many employee resist sales force automation, because they feared that the loss of control over customer relationships might cause the quality of their service to suffer. It wasn’t until companies figured out how to embed the automation system into its culture that the change paid off. Industry analyst IDC estimates that companies spent nearly $3 billion on global SFA applications in 2004, and that number is rising. There’s no guarantee [...]

By | 2018-08-10T14:57:32+00:00 August 10th, 2018|CRM|0 Comments